A community begins
Launched as a consumer sharing community, quickly attracting millions of early users.
MOGU · OUR DIRECTION
More possibilities.
For everyday life.
We connect people with products and experiences across live commerce, creative tools and everyday life — while continuing to explore new possibilities.
01 / DISCOVER
Fashion, creators
and live shopping.
Tools for imagination
and new ideas.
New products.
More possibilities.
2011 — 2026
Our story keeps evolving.
From fashion discovery and live commerce to AI-powered creative tools.
Discovery becomes social
Established a social shopping guide model and saw substantial growth in users.
From inspiration to purchase
Built an online transaction system for women’s fashion, completing the e-commerce journey.
Fashion creators at the core
Signed exclusive contracts with fashion KOLs and established a buyer-led brand positioning.
A connected fashion ecosystem
Built a KOL workstation and a social fashion shopping guide ecosystem.
Shopping goes live
Introduced an innovative live-streaming shopping model and launched the KOL Live Streaming E-Commerce Double 11 Shopping Festival.
Commerce on WeChat
Developed the MOGU WeChat mini-program portfolio, helping build the WeChat e-commerce ecosystem.
A growing fashion community
Upgraded Fashion Editor Review and the KOL community to continue discovering and sharing fashion news.
Live commerce expands
Live-streaming GMV grew 91.6% year over year in fiscal 2020, reaching RMB7.9 billion.
Read more ↗Live shopping becomes central
Live streaming accounted for 78.5% of total GMV in fiscal 2021, reflecting the platform’s shift toward live commerce.
Read more ↗Refining the operating model
Amid a changing live-commerce market, MOGU focused on optimizing its cost structure and improving operational efficiency.
Read more ↗A new chapter in AI
WeShop began testing in May and introduced paid services later that month, bringing AI-powered model and scene generation to e-commerce photography.
Read more ↗Opening creative tools to developers
WeShop AI launched its API in June with AI Model and AI Product agents, extending AI image creation into business workflows.
Read more ↗More ways to create
WeShop expanded its toolset with virtual try-on, image expansion, background removal and pose changes.
Read more ↗Expanding our AI product family
MOGU is progressively expanding its AI product portfolio, exploring broader applications across creative work, software development and everyday life.
To be continued…
THE PEOPLE BEHIND MOGU
Founding team.
Chen Qi
Founder and Group Chairman
In February 2011, Chen Qi co-founded MOGU with Wei Yibo and Yue Xuqiang. In March 2016, he brought live-streaming technology to e-commerce shopping, making MOGU the first e-commerce platform with live shopping functionality. In December 2018, he led MOGU to a successful listing on the New York Stock Exchange, becoming China’s first listed fashion technology company, and served as Chairman of MOGU Inc. In 2022, he founded WeShop, China’s first AI product photography company.
Wei Yibo
Co-founder
A Computer Science graduate of Zhejiang University, Wei joined ZTE in 2004 and managed its overseas market. In 2011, he joined forces with Chen Qi to found MOGU.
Yue Xuqiang
Co-founder
A graduate of Hangzhou Dianzi University, Yue worked as an architect at Taobao, contributing to changes across almost all of its systems. In 2011, he co-founded MOGU as its technology partner and served as COO.
PART OF OUR STORY
Historical investors.
Selected historical investors shown on the original corporate website. · Original corporate website ↗